Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.

Other languages: German.

  • A1 Analytics Providing consulting services and sales of associated technologies in consumer and business profiling, segmentation, and targeting.
  • Adhoc Solutions Geomarketing services in Belgium
  • Altavision Geographics Business Geographics services (custom maps, market analysis, and reports
  • AZ Direct The regioSelect classification allows targeting of direct marketing or analysis and comparison of geographic areas across Germany.
  • Buzz Marketing Group Providing online and offline lifestyle and buzz marketing services for brands seeking to attract teen audiences.
  • BuzzLogic Offers software solution to identify who is influential within specific conversations taking place in social media so that firms can manage brands, reputations, products and customer relationships.
  • CACI Limited Demographic and market information, target marketing, marketing databases and information systems for the United Kingdom and Europe.
  • Church of the Customer Blog about word of mouth, customer evangelism and citizen marketers and how they affect customer satisfaction and loyalty.
  • CowDivas Promotions marketing group providing event and special appearances. Rural lifestyle focus.
  • Customers on Fire Weekly podcast covering viral marketing and social networking developments.
  • DCD Marketing Direct demographic and marketing services. Generates product exposure through a grass roots understanding of local and regional communities.
  • DecisionWhere, Inc Demographic reports and maps for US site selection.
  • Demographics Now Subscription service providing interactive demographic maps and reports for any level of geography in the U.S.
  • Digital Media Communications LTD Viral video and buzz advertising firm based in London. Specializing in video syndication and tracking online viral video campaigns.
  • Digital Vector Maps Editable layered PDF maps for overlaying business and marketing information including sales areas.
  • Empower Geographics Provider of mapping software, demographics, lifestyle information, business demographics for targeted micromarketing.
  • ESRI Business Information Solutions Demographic reports for anywhere in the USA. Create a trade area interactively and select reports of demographic and market information.
  • Eureka Facts A marketing analysis firm that offers services based around with customer profiling, analysing market research, and other analysis of data associated with marketing.
  • Evox Facilities Catalogue offering UK postcode files and business addresses.
  • Experian Credit referencing and consumer targeting for the USA and other countries
  • FreeDemographics.com Free access to US census data for defined geographic units or circles. Links to other sites for updated (paid for) data
  • GEO Solutions Location Intelligence service provider and Mapinfo partner providing GIS software and data for Belgium.
  • Geodemographics Knowledge Base An online directory of websites intended for people interested in geodemographics, geo-spatial analysis and demographic and geographic datasets.
  • GeoLytics Provider of US Census, demographic, and GIS data products for demographic research, marketing, and market research.
  • Georgia 2000 Information System Produce demographic reports using multilayered interactive maps on demographic, income, business, household, spending, labor and education data for the southeast.
  • Geoscape Geoscape provides market intelligence via information products, software and consulting services. This includes Census demographics and geodemographic datasets via an online data catalog
  • Gfk Regionalforschung Micromarketing division of one of the world's largest market research organisations.
  • GMAP Consulting Limited Provide market intelligence and decision support solutions to global retail organisations.
  • Insight out of Chaos A direct marketing company covering loyalty programmes, frequent shopper marketing, database management,target marketing,customer relationship management and direct mail.
  • Institute of Geographic Analysis Association to promote geographic sciences and specifically geomarketing. Based in Paris, France.
  • Joint Industry Committee for the Regional Press Information on the readership and circulation areas of regional newspapers. The data section of the site gives basic demographics for any town/location in Great Britain.
  • Larkspur Data Resources Address lists. Databases of retirement, 401k, pensions, group benefits, and high net worth individuals.
  • Looking Glass Consumer segmentation for the USA using a classification of households - Cohorts.
  • Marketview Limited Web-based Business Intelligence to allow customers to determine geographic and demographic information about their customer-base.
  • Media Networks. Inc. Local Adverts in national magazines.
  • MicroGIS Business Mapping, Geomarketing and GIS activities. MicroGIS provides a Swiss Zipcodes mapping product and demographic data sets for postcodes and commune.
  • Netzkobol Weblog about viral and online marketing written by Frederik Hermann.
  • Pacific Micromarketing Marketing research company specializing in Australian customer data, market information and targeting programs.
  • PMD Advisory Services Provider of market data and customized demographics especially for the senior living industry. Provides project feasibility consulting, demographic data, mapping and GIS, and online searchable databases.
  • Pod Design Pod is a digital brand laboratory providing broadband entertainment, viral marketing campaigns and branded games.
  • Postcodes Across Europe A collection of information and links covering most questions about postcodes, addresses and marketing databases. Provides postcode formats and checking facilities together with links to associated sites.
  • Power Marketing, Inc. Designs and successfully executes account specific programs. Activities include Trade marketing and customised category management.
  • Retail Locations Australia Reports on population, housing, expenditure, retail competition and shopping centres for Australia.
  • Retail Locations UK A database of multiple retail outlets in the United Kingdom.
  • Ricercar, Inc. Provides geodemographic and geoeconomic decision-making information to direct, retail, internet and mass marketers.
  • Rubber Republic London-based viral marketing agency providing creative, seeding and tracking services.
  • Statistics Finland Statistics Finland provide a variety of local demographic information by either postcodes or municipality. For micromarketing services they can also provide ACORN Finland.
  • Statistics Sweden Processes the countries population, housing and business registers to compile information which may be used for target marketing. [Swedish/English]
  • Sunflower Group A promotional services firm that builds brand awareness through targeted product sampling and high impact promotional vehicles.
  • Target Marketing of Santa Barbara Information on workshops, books, and consulting services.
  • Target Marketing USA Database marketing and voicemail broadcasting for political candidates and campaigns.
  • The Data Depot Marketing and census demographic data sets for use in business applications such as customer profiling, database marketing, location planning, and territory planning.
  • The Insight Out Group Ethnographic research consultancy.
  • Two Heads Media Consultancy Two Heads specialise in sub-sector targeting and can facilitate delivery to small residential clusters of as little as 200 letterboxes for door to door delivery.
  • Upper Quadrant Analytic-driven sales and marketing firm dedicated to helping companies identify, target, and acquire more of the right customers.
  • Weiss Micromarketing Group Offering target marketing services including customer segmentation, trade area analysis, database management and direct marketing.
  • Word of Mouth Marketing Association (WOMMA) US-based organization for the viral, buzz, and word of mouth marketing industry. Events, newsletters, blogs and knowledge about word of mouth.

Media publications

Mali oglasi

Dragan 065/884-8890
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Inter CAFFE

40 korisnika prisutno: 3 registrovanih, 1 skrivenih i 36 senkica. Ulogovani: cesko, galeksic, niko650 (01:08)

Bolje te vidim kad sklopim oči - Milan Višnjić
Uto 16.12.2014 8:31, micha@Umetnost
Jedan od cudnijih snova
Pon 15.12.2014 15:58, jeka1983@Sanovnik forum
Iz moje svaštare
Pon 15.12.2014 12:48, micha@Umetnost
Sanjam stalno bivseg momka. Da li to ista znaci?
Sre 10.12.2014 7:59, danielarmd@Sanovnik forum
Muzicki kutak - pjesme za prijatelje
Sre 10.12.2014 0:11, apprivoiser@Umetnost
Poezija - najlepsi stihovi
Sub 06.12.2014 10:32, Wind@Umetnost
Filigranska kapija od stihova - Dejan Milenković
Sub 06.12.2014 1:28, tragalac@Umetnost
Recepti, jela od mesa - rostiljijada
Sub 06.12.2014 0:45, niko650@Životni stil

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